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Episode

E2. Coca-Cola Mini-Series: Coca-Cola Revives and Sustains

In the second installment of our mini-series on Coca-Cola, we’ll hook up with Asa Candler and follow him from his boyhood on a plantation to his part in the 1906 Atlanta Race Massacre. As we dive further into the history of Atlanta, we’ll discover how many aspects of the city Candler was involved, and how his influence would eventually carry him to a career in politics.

We’ll further examine the troublesome ingredient of cocaine, and the fear it created around Black culture and specifically Black men.

Join us as we investigate the man who made Coke what it is today, and whose influence continues to be felt throughout Atlanta and the world.

Sources for Episode 2. Coca-Cola Revives and Sustains:

Formula to Fortune : How Asa Candler Discovered Coca-Cola and Turned it Into the Wealth His Children Enjoyed

The Real Thing : Truth and Power at the Coca-Cola Company

The Coke Machine: The Dirty Truth Behind the World’s Favorite Soft Drink

“Good Negro-Bad Negro” The Dynamic of Race and Class in Atlanta

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